Every great story needs a setting—and Amazing Spaces has always been about creating the perfect setting for unforgettable moments. From connecting global film crews with extraordinary locations to helping high-net-worth clients discover bespoke residential properties, the brand has been synonymous with elegance, creativity, and reliability.
But even the most iconic brands need to evolve. Over the past few months, I’ve had the privilege of working alongside Amazing Spaces to craft a bold transformation that reflects their legacy while paving the way for their future.
This relaunch is not just about aesthetics; it’s a redefinition of their identity. It’s about standing out in a rapidly changing industry and meeting the needs of a diverse and evolving audience.
The Vision: More Than Beautiful Locations
Amazing Spaces has long been known for offering visually stunning properties, but today’s creatives—and property investors—are looking for more. They want spaces that tell a story, properties that inspire and ignite imagination.
The new Amazing Spaces brand embodies this shift, embracing their tagline: "Your Space, Your Story." It speaks to the emotional connection between people and the spaces they choose—whether for a film shoot or as a long-term home.
The challenge was to translate this ethos into a brand that felt as bold and dynamic as the company itself. Together, we embarked on a journey to create an identity that celebrates the company’s rich history while opening the door to new opportunities.
Building the New Amazing Spaces
A brand relaunch is much more than designing a new logo or tweaking a website. It’s about deeply understanding the essence of a business and the people it serves. For Amazing Spaces, this meant:
Modernising the Identity: The new logo is sleek and contemporary, reflecting the sophistication of the brand. The colour palette, now centred around navy, offers a timeless elegance while feeling modern and versatile. This visual refresh brings cohesion across Amazing Spaces’ divisions, ensuring a strong and recognisable presence in all communications.
Refining the Brand Positioning: We repositioned Amazing Spaces as a trailblazer in their industry, highlighting their ability to cater to evolving creative needs. Whether it’s a location for a high-stakes shoot or a dream property in the winelands, the brand now stands as a beacon for those seeking quality, uniqueness, and inspiration.
Enhancing the Digital Experience: A refreshed website now provides an intuitive, seamless user experience, aligning with the expectations of today’s users. From faster navigation to improved SEO, the online platform is designed to connect clients with their perfect space quickly and effortlessly.
Collaboration and Creativity
This transformation would not have been possible without the collaborative spirit of Amazing Spaces’ visionary founder, Julia Finnis-Bedford, and her incredible team. Their deep understanding of their clients’ needs and their openness to bold ideas made this process a true partnership.
In addition to the internal team, it took a community of talented individuals to bring this brand to life—designers, developers, strategists, and creative minds, all united by a shared goal: to elevate Amazing Spaces to its next level.
The Outcome: A Brand Ready for the Future
The new Amazing Spaces brand is a testament to their ability to evolve without losing sight of their roots. It’s a brand that’s bold, confident, and ready to embrace new opportunities while continuing to serve its loyal clients with integrity and passion.
If you haven’t yet, take a moment to watch the relaunch video. It beautifully captures the spirit of Amazing Spaces, showcasing the values and vision that make them a leader in their field.
To learn more about the strategy behind the relaunch, visit our full Amazing Spaces case study.
Reflections: Why This Matters
For me, this project reinforced the importance of aligning strategy with authenticity. A successful brand transformation isn’t about chasing trends; it’s about uncovering what makes a business unique and finding ways to amplify that essence.
Amazing Spaces is proof that a well-executed relaunch can not only revitalise a brand’s identity but also strengthen its connection with the people it serves.
What’s Next?
With the relaunch complete, Amazing Spaces is already seeing increased engagement and interest from clients new and old. As their digital presence continues to grow, I’m excited to see how this transformation helps them reach even greater heights.
Are you considering a brand refresh or looking to take your marketing strategy to the next level?
Let’s connect and explore how we can make your vision a reality.
Comments