There’s something both thrilling and terrifying about stepping into the unknown. Standing at the starting line, heart racing, adrenaline pumping, knowing there’s a long road ahead but feeling that unmistakable pull to take the first step.
After a rewarding six-year journey with Bounty Foods, where I have managed the General Mills portfolio in South Africa and launched Daily Fix and On The Go snacks into formal retail, I’m setting my sights on new horizons.
With over fifteen years in FMCG marketing and several successful freelance projects in diverse industries like real estate, sports nutrition, e-commerce, restaurants, hotels, and SaaS under my belt, the transition to freelance feels like a natural evolution. I’m stepping out on my own, not because it’s the easy path, but because it’s the one that allows me to bring the full breadth of my experience to the table.
As 2024 draws to a close, I’m embracing the next chapter of my career and taking the plunge into the world of independent marketing strategy full-time. I am looking to partner with business leaders who are ready to break free from the ordinary and make bold, informed marketing decisions.
I believe that the best marketing strategies aren’t just about following trends—they’re about setting them. They’re about looking at the same challenge everyone else sees but finding a completely different way to solve it. In today’s fast-paced business environment, flexibility and efficiency are crucial, and that’s exactly what I offer.
Every great partnership starts with a single conversation. And the best ideas often come from the simplest of interactions—over a cup of coffee, a casual chat, or a shared moment of inspiration.
So, here’s to new beginnings, to embracing the unknown, and to the incredible opportunities that lie ahead. If you’re a business leader looking to take your brand to new heights, to break free from the ordinary and create something extraordinary, let’s talk. 🏃♂️☕🚀
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