Hi, I'm Dale.
I help businesses grow, adapt, and communicate change with clarity.
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No jargon. No guesswork. Just smart strategies that get people on board and deliver results.
How I Can Help You
Think of me as your strategic partner.
I work with business leaders who want more than surface-level marketing — who need clear direction, a plan that works, and someone to make sure it actually gets done.
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I’ve spent two decades helping brands launch, grow, and transform across industries from FMCG to real estate. What my clients value most is that I keep it simple, practical, and human.
Whether you’re expanding into new markets, launching a product, or guiding your team through change, I’ll help you:
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Define a clear strategy that aligns with your goals.
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Build marketing and communication that earns trust.
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Deliver growth without the overhead of a full-time director.
Amazing Spaces
Dale has been working for us for the past few months helping to optimise our online prescence. She has advised how to change our website, tag our images, add text, and even has advised on using better service providers. Her insights and results have been excellent, and we cannot recommend her enough. Our website not only LOOKS way better - but the click through results speak for themselves!
Marike Goosen, Bounty Brands
With a deep understanding of market trends, Dale develops highly effective campaigns and optimises strategies through data analysis, yielding measurable results. She exhibits a proactive mindset when faced with challenges, showcasing resilience and a steadfast commitment to achieving elevated standards in her work.
Candice Dixon, Brand Factor
I am delighted to recommend Dale for their exceptional skills and expertise in marketing. I have the pleasure of working closely with Dale where she consistently demonstrates a deep understanding of marketing strategies and a strong ability to drive results.
About Me
With 15+ years of experience, I help businesses cut through complexity and build strategies that actually work. My approach goes beyond conventional marketing — I take the time to understand your business, uncover opportunities, and design strategies that deliver measurable results.
Based in Girona, Spain, I work with clients across Europe, Southern Africa, and the Middle East. My experience spans FMCG, SaaS, real estate, and B2B sectors, where I’ve supported everything from brand launches to organisational change. What ties it all together is a focus on clarity, collaboration, and outcomes.
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I specialise in:
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Marketing & Brand Strategy – positioning businesses for growth.
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Consulting & Advisory – shaping direction with actionable insights.
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Change Management – helping teams adapt, align, and deliver.
What clients value most is that I simplify the complex, keep communication clear, and bring a balance of data-driven thinking and creative vision. I thrive on helping businesses grow, adapt, and tell their story in a way that builds trust and momentum.
If you’re looking for a partner to guide your next phase of growth or change — let’s talk.
My Strategic Framework To Build Your Brand
Insight
1. Discovery
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Understanding Your Business Goals and Gaps
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Where are you now, and where do you want to be?
Strategy
2. The Blueprint
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Develop the Strategic Marketing Plan
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How we will move your business forward.
Launch
3. Action
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Implement the Planned Strategies
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Execution of the plan, increasing your visibility, reach and leads.
Analysis
4. Review
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Analyse & Optimise
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We evaluate outcomes, optimise and refine.
Advance
5. Evolve
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Sustain & Expand Efforts
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Continue to build your business and increase your sales.
Riaan Rautenbach, Vinimark
Dale is a powerhouse when it comes to brand and marketing management. Her expertise in crafting compelling brand narratives and executing effective marketing strategies is truly impressive.
What sets her apart is her ability to not only understand the consumer but to understand the shopper and how to influence them. She creates compelling commercial arguments, backed up with clear execution guidelines and support that delivers results for the brand and the customer.
Beyond her professional skills, Dale is a joy to work with. Her positive attitude, collaborative approach, creative problem-solving and the supportive environment she creates around her will make her an asset to any senior leadership team.
Richard Eskinazi, FutureVue
Dale is one of those rare people who understands the balance between developing a succinct Marketing strategy and ensuring perfect implementation of that strategy. Her unwavering commitment to unearth the truth behind a brand, and to utilise this to create a real connection with customers, is what makes her stand out. Over the times we have worked together her clear mind, great attention to detail, thirst for learning and wonderful sense of humour were a real asset in building the brands for which she was responsible.
Carmen Mac Curry, Rialto
Dale's work ethic is truly commendable, and she consistently goes above and beyond to meet and exceed expectations. I can attest to her exceptional
leadership abilities, strategic mindset, resilience, and dedication to driving success. Dale has consistently demonstrated an unwavering commitment to achieving organizational objectives while fostering collaboration and innovation within cross-functional teams. She possesses strong communication skills, enabling her to effectively engage with stakeholders across diverse cultures and geographies. Beyond her professional capabilities, Dale exhibits the highest levels of integrity, professionalism, and dedication to her work. Her passion for excellence and willingness to go above and beyond have made her an invaluable asset to our organization.
Qualifications
Bachelors Degree in Business Science
Honours in Marketing
Data Analysis and Visualisation
Diploma in Advanced Digital Marketing & SEO
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