A Bit About Me
Welcome to the intersection where bold innovation meets strategic disruption.
I'm Dale Bedford, a Marketing Strategist based in Girona, Spain, with a relentless passion for driving brands to achieve the extraordinary. My mission is clear: to steer brands towards unparalleled success by breaking the mould and redefining what's possible. Throughout my career, I’ve made it my mission to turn challenges into triumphs, leveraging my strategic insight to not only elevate brand visibility but to drive substantial, game-changing revenue growth.
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From igniting explosive growth for powerhouse brands like Old El Paso, Nature Valley, Nutrific, and Alpen Muesli, to orchestrating sales surges through disruptive and impactful campaigns, my journey in marketing has been a testament to the power of innovation. I thrive on leveraging deep market analysis, unlocking consumer insights, and staying ahead of industry trends to craft strategies that lead, not follow.
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As a results-driven disruptor, I excel in navigating complex, ever-changing landscapes, inspiring cross-functional teams, and executing end-to-end marketing solutions that transform visions into reality. Whether it’s revolutionising product portfolios or achieving aggressive growth objectives, my commitment is unwavering: to challenge the status quo and deliver exceptional outcomes.
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My expertise doesn’t stop at traditional marketing—I'm continuously pushing the boundaries. From advanced SEO and digital marketing to business development, data analysis, and project management, I’m always on the lookout for the next big idea that will propel brands to the forefront of their markets.
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Ready to disrupt, innovate, and transform? Connect with me, and let’s create a roadmap to elevate your brand to unprecedented heights. Together, we’ll make your success story nothing short of extraordinary.
Dale Bedford
Marketing Director
Phone:
+34 663 160 819
Email:
Address:
Girona, Spain
Cape Town, South Africa
Work Experience
2018 - 2023
2014 - 2018
As the Global Principal Lead at Bounty Brands Foods & Care, I revitalized General Mills' product portfolio in South Africa through innovative digital marketing strategies, comprehensive brand initiatives, and strategic pricing. I galvanized sales teams, analyzed market trends, and achieved heightened brand visibility, resulting in increased market share and revenue growth.
As Brand & Marketing Manager at Alpen Food Company, I invigorated consumer interest through the introduction of novel flavors and service enhancements for Alpen Muesli. I strategically navigated the competitive landscape, positioning the wheat biscuit brand as a contender to Weet-Bix, capturing a 2% point share with revamped packaging and online campaigns.
2012 - 2014
As Marketing & Business Development Manager at Media Host Pty Ltd, I drove operational excellence, fostering sustained growth. I provided strategic insights for marketing campaigns, ensuring alignment with overarching objectives. Nurturing relationships with customers and suppliers, I expanded the company's network and enhanced organizational efficiency through mentorship and equipping the workforce with management principles.
Let's Connect
