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Dale Bedford

Marketing Director


+34 663 160 819



Girona, Spain

Cape Town, South Africa

A Bit About Me

Welcome to the intersection of innovation and strategic marketing expertise.


I'm Dale Bedford, a dynamic Marketing Director based in Girona, Spain, with a passion for steering brands toward unparalleled success. Over the years, I've honed my skills in crafting and executing strategic initiatives that not only elevate brand visibility but also drive substantial revenue growth.  My journey in the world of marketing has been marked by a series of accomplishments. From spearheading remarkable growth for brands like Old El Paso, Nature Valley, Nutrific and Alpen Muesli to orchestrating sales surges through impactful campaigns, I've consistently demonstrated my ability to transform challenges into triumphs. My strategic approach involves leveraging comprehensive market analysis, incorporating consumer insights, and staying ahead of key industry trends.


As a results-driven professional, I excel in navigating complex landscapes, leading cross-functional teams, and implementing end-to-end marketing solutions. Whether it's revamping product portfolios or achieving growth objectives, my commitment to excellence remains unwavering.

In addition to being a seasoned Marketing Director, I'm on a continuous journey of learning and improvement. My proficiency extends to advanced SEO and digital marketing, business development, data analysis, project management, and more.


Connect with me and let's create a roadmap for your brand's unparalleled success.

Work Experience

2018 - 2023

2014 - 2018

As the Global Principal Lead at Bounty Brands Foods & Care, I revitalized General Mills' product portfolio in South Africa through innovative digital marketing strategies, comprehensive brand initiatives, and strategic pricing. I galvanized sales teams, analyzed market trends, and achieved heightened brand visibility, resulting in increased market share and revenue growth.

As Brand & Marketing Manager at Alpen Food Company, I invigorated consumer interest through the introduction of novel flavors and service enhancements for Alpen Muesli. I strategically navigated the competitive landscape, positioning the wheat biscuit brand as a contender to Weet-Bix, capturing a 2% point share with revamped packaging and online campaigns.

2012 - 2014

As Marketing & Business Development Manager at Media Host Pty Ltd, I drove operational excellence, fostering sustained growth. I provided strategic insights for marketing campaigns, ensuring alignment with overarching objectives. Nurturing relationships with customers and suppliers, I expanded the company's network and enhanced organizational efficiency through mentorship and equipping the workforce with management principles.

Let's Connect

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