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Hello, I'm Dale.  

I help business leaders craft clear marketing strategies.


Think of me as a strategic partner who helps you make informed marketing decisions to grow your business effectively.


Together, we'll craft your brand's story, increase your visibility, drive sales, and improve your return on investment, all while saving you the cost of hiring a full-time marketing director.

How I Can Help You

Whether you're looking to expand your reach, generate more leads, or strengthen your business's reputation, I offer customised marketing solutions tailored to your unique needs and budget.


My extensive experience across various industries enables me to deliver strategies that make a real difference to your bottom line—more efficiently and cost-effectively than hiring an in-house specialist.


Expert Strategy Development


Digital Marketing


UX/UI Design

My Strategic Framework To Build Your Brand


1. Discovery

Understanding Your Business Goals and Gaps

Where are you now, and where do you want to be?


2. The Blueprint

Develop the Strategic Marketing Plan

How we will move your business forward.


3. Action

Implement the Planned Strategies

Execution of the plan, increasing your visibility, reach and leads.


4. Review

Analyse & Optimise

We evaluate outcomes, optimise and refine. 


5. Evolve

Sustain & Expand Efforts

Continue to build your business and increase your sales.

Amazing Spaces

Dale has been working for us for the past few months helping to optimise our online prescence. She has advised how to change our website, tag our images, add text, and even has advised on using better service providers. Her insights and results have been excellent, and we cannot recommend her enough. Our website not only LOOKS way better - but the click through results speak for themselves!

Marike Goosen, Bounty Brands

With a deep understanding of market trends, Dale develops highly effective campaigns and optimises strategies through data analysis, yielding measurable results. She exhibits a proactive mindset when faced with challenges, showcasing resilience and a steadfast commitment to achieving elevated standards in her work.

Candice Dixon, Brand Factor

I am delighted to recommend Dale for their exceptional skills and expertise in marketing. I have the pleasure of working closely with Dale where she consistently demonstrates a deep understanding of marketing strategies and a strong ability to drive results.
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Expert Marketing Services

With over 15 years of professional experience, and a proven track record of success, I take the time to understand your business and develop strategies that will help you achieve your goals.

I'm an avid strategist and marketer living in Girona, Spain, with clients hailing from Southern Africa to the Middle East. With a robust background in FMCG, SaaS and B2B, I've honed my skills in crafting and executing dynamic strategies that elevate brand visibility and drive revenue growth.  I thrive on leveraging comprehensive market analysis to inform targeted campaigns and optimize customer engagement, always aiming for that sweet spot where data-driven decisions meet creative excellence.


My passion lies in navigating the intricate realms of digital marketing, SEO, and brand building. Fuelled by results-driven approaches, I've consistently transformed challenges into opportunities, propelling brands to new heights. As a marketer based in vibrant Spain, I bring a global perspective to my work, infusing creativity and strategic vision to develop lasting solutions. Contact me to embark on an exciting journey of blending data-driven insights with creativity to make a profound impact on your brand's success.

Riaan Rautenbach, Vinimark

Dale is a powerhouse when it comes to brand and marketing management. Her expertise in crafting compelling brand narratives and executing effective marketing strategies is truly impressive.
What sets her apart is her ability to not only understand the consumer but to understand the shopper and how to influence them. She creates compelling commercial arguments, backed up with clear execution guidelines and support that delivers results for the brand and the customer.
Beyond her professional skills, Dale is a joy to work with. Her positive attitude, collaborative approach, creative problem-solving and the supportive environment she creates around her will make her an asset to any senior leadership team.

Richard Eskinazi, FutureVue

Dale is one of those rare people who understands the balance between developing a succinct Marketing strategy and ensuring perfect implementation of that strategy. Her unwavering commitment to unearth the truth behind a brand, and to utilise this to create a real connection with customers, is what makes her stand out. Over the times we have worked together her clear mind, great attention to detail, thirst for learning and wonderful sense of humour were a real asset in building the brands for which she was responsible.

Carmen Mac Curry, Rialto

Dale's work ethic is truly commendable, and she consistently goes above and beyond to meet and exceed expectations.  I can attest to her exceptional
leadership abilities, strategic mindset, resilience, and dedication to driving success. Dale has consistently demonstrated an unwavering commitment to achieving organizational objectives while fostering collaboration and innovation within cross-functional teams.   She possesses strong communication skills, enabling her to effectively engage with stakeholders across diverse cultures and geographies.  Beyond her professional capabilities, Dale exhibits the highest levels of integrity, professionalism, and dedication to her work. Her passion for excellence and willingness to go above and beyond have made her an invaluable asset to our organization.



Bachelors Degree in Business Science

Honours in Marketing


Data Analysis and Visualisation

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Diploma in Advanced Digital Marketing & SEO

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B2B & SaaS

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