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Hello, I'm Dale.  

I help business leaders break free from the ordinary and craft clear marketing strategies that ignite growth and disrupt the competition.

 

Think of me as your strategic partner who helps you make bold, informed marketing decisions that propel your business forward.  I don't just offer advice - I ignite transformation.

 

Together, we'll disrupt the market, elevate your brand's story, maximise your visibility, and drive meaningful sales.
All while delivering a high return on investment, and saving you the substantial costs of hiring a full-time marketing director.

How I Can Ignite Your Success

Whether you're aiming to expand your reach, generate more high-quality leads, or solidify your business's reputation, I deliver tailored marketing solutions that are as unique as your brand.
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My broad experience across diverse industries enables me to create impactful, bespoke strategies that don’t just meet your goals—they exceed them. I do it faster and more efficiently than hiring an in-house specialist, ensuring your business not only competes but leads.

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Expert Strategy Development

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Digital Marketing

SEO

UX/UI Design

My Strategic Framework To Build Your Brand

Insight

1. Discovery

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Understanding Your Business Goals and Gaps

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Where are you now, and where do you want to be?

Strategy

2. The Blueprint

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Develop the Strategic Marketing Plan

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How we will move your business forward.

Launch

3. Action

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Implement the Planned Strategies

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Execution of the plan, increasing your visibility, reach and leads.

Analysis

4. Review

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Analyse & Optimise

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We evaluate outcomes, optimise and refine. 

Advance

5. Evolve

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Sustain & Expand Efforts

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Continue to build your business and increase your sales.

Amazing Spaces

Dale has been working for us for the past few months helping to optimise our online prescence. She has advised how to change our website, tag our images, add text, and even has advised on using better service providers. Her insights and results have been excellent, and we cannot recommend her enough. Our website not only LOOKS way better - but the click through results speak for themselves!

Marike Goosen, Bounty Brands

With a deep understanding of market trends, Dale develops highly effective campaigns and optimises strategies through data analysis, yielding measurable results. She exhibits a proactive mindset when faced with challenges, showcasing resilience and a steadfast commitment to achieving elevated standards in her work.

Candice Dixon, Brand Factor

I am delighted to recommend Dale for their exceptional skills and expertise in marketing. I have the pleasure of working closely with Dale where she consistently demonstrates a deep understanding of marketing strategies and a strong ability to drive results.
Woman smiling and looking to the side

Expert Marketing Disruption

With over 15 years of experience and a track record of driving brands to new heights, I go beyond conventional marketing. I dig deep to understand your business, uncovering unique opportunities and crafting disruptive strategies that ignite growth and redefine success.

Based in the dynamic city of Girona, Spain, I serve clients from Southern Africa to the Middle East. My expertise spans FMCG, SaaS, and B2B sectors, where I've perfected the art of designing and executing bold strategies that not only increase brand visibility but dominate markets and drive significant revenue growth. I thrive on harnessing comprehensive market insights to fuel targeted campaigns, finding that perfect intersection where data-driven decisions meet creative innovation.

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My passion lies in disrupting the status quo, particularly in digital marketing, SEO, and brand building. Driven by results and fearless in the face of challenges, I transform obstacles into opportunities, pushing brands beyond their limits and into the spotlight. Operating from the creative hub of Spain, I bring a global perspective and a bold vision to every project, infusing each strategy with creativity and precision.

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Ready to shake up your market? Let's connect and embark on a transformative journey where data-driven insights and creativity collide, propelling your brand to unmatched success.

Riaan Rautenbach, Vinimark

Dale is a powerhouse when it comes to brand and marketing management. Her expertise in crafting compelling brand narratives and executing effective marketing strategies is truly impressive.
What sets her apart is her ability to not only understand the consumer but to understand the shopper and how to influence them. She creates compelling commercial arguments, backed up with clear execution guidelines and support that delivers results for the brand and the customer.
Beyond her professional skills, Dale is a joy to work with. Her positive attitude, collaborative approach, creative problem-solving and the supportive environment she creates around her will make her an asset to any senior leadership team.

Richard Eskinazi, FutureVue

Dale is one of those rare people who understands the balance between developing a succinct Marketing strategy and ensuring perfect implementation of that strategy. Her unwavering commitment to unearth the truth behind a brand, and to utilise this to create a real connection with customers, is what makes her stand out. Over the times we have worked together her clear mind, great attention to detail, thirst for learning and wonderful sense of humour were a real asset in building the brands for which she was responsible.

Carmen Mac Curry, Rialto

Dale's work ethic is truly commendable, and she consistently goes above and beyond to meet and exceed expectations.  I can attest to her exceptional
leadership abilities, strategic mindset, resilience, and dedication to driving success. Dale has consistently demonstrated an unwavering commitment to achieving organizational objectives while fostering collaboration and innovation within cross-functional teams.   She possesses strong communication skills, enabling her to effectively engage with stakeholders across diverse cultures and geographies.  Beyond her professional capabilities, Dale exhibits the highest levels of integrity, professionalism, and dedication to her work. Her passion for excellence and willingness to go above and beyond have made her an invaluable asset to our organization.

Qualifications

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Bachelors Degree in Business Science

Honours in Marketing

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Data Analysis and Visualisation

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Diploma in Advanced Digital Marketing & SEO

google-analytics-certified
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SEMRush-Academy logo

Brands

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Industries

Indoor Retail Space
Hotel Room

Hospitality

Retail

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B2B & SaaS

Restaurants & Cafés

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